In a big step forward, Hubtel, a leading indigenous Ghanaian company, has established the first indigenous Artificial Intelligence (AI) lab in Ghana, marking a significant leap in the company’s bid to realizing its vision. With a vision to be Africa’s most useful company to help everyone easily partake in the digital economy, Hubtel’s new AI lab aims to harness the power of AI and machine learning to address real-world challenges faced by Ghana and Africa today. 

The Power of AI in Everyday Life 

In Tanzania, a farmer utilizes Google’s AI to diagnose and manage crop diseases. That is the transformative power of AI in agriculture. Hubtel’s AI lab envisions creating innovative solutions that can be applied across various sectors. AI has the potential to revolutionize e-commerce, health, and education in Africa, offering practical and efficient solutions to long-standing challenges. 

Augustine Gyawu Adjei, Head of Engineering at Hubtel who leads Hubtel’s AI efforts, explained that the decision to use AI was carefully planned to align with the company’s vision. “Our decision to leverage artificial intelligence stems from careful planning and consideration of myriads of factors to align with company objectives, local and international regulations, and best practices” 

On a commercial scale, Hubtel’s AI Lab leverages AI systems to help businesses grow profit and stop fraud.  

Fraud Detection:  

One of the transformative applications of AI that has significantly impacted businesses on a commercial scale is fraud detection. Hubtel’s AI lab developed cutting algorithms that identified and prevented faulty meters that were causing revenue leakage for the Electricity Company of Ghana thereby safeguarding financial transactions. Whether it’s unauthorized access to accounts or fraudulent credit card transactions, AI-driven solutions have the potential to enhance security and protect businesses from financial losses. 

Driving Revenue Growth:  

AI’s impact extends beyond security measures, playing a pivotal role in driving revenue growth for businesses. Through data analytics and machine learning algorithms, companies can gain valuable insights into consumer behaviour, preferences, and market trends. This approach not only enhances customer satisfaction but also contributes to increased revenue streams, illustrating how AI is reshaping the landscape of commerce in Africa. 

The CEO of Hubtel, Alex Bram emphasizes the significance of the AI lab in creating solutions for businesses and clients.  “Our AI Lab isn’t just about cool tech, it’s about delivering real value to the users on Hubtel. Imagine safeguarding finances with smarter fraud detection, optimizing utility consumption to help protect the revenues of our key merchants through AI-powered insights, and unlocking new financial opportunities for individuals through accurate creditworthiness assessments. That’s the power we’re harnessing at Hubtel AI Lab”, he says.  

Hubtel’s opening of the first indigenous AI lab in Ghana not only showcases the company’s commitment to innovation as they’ve always demonstrated in the past, but also emphasizes the importance of solutions to address the everyday challenges faced by the businesses and organizations in Ghana.