Hubtel Introduces New Features for Retailers & Their Customers  

November 21, 2019 | 3 minutes read

Transforming local corner stores into all-purpose neighborhood service points.

ACCRA, GHANA – November 21, 2019 – Hubtel, Ghana’s first fully integrated business retail system, and messaging service provider, today announced a series of new features for retailers and their customers at its 2019 Rethink – Keynote Edition, which was attended by more than 100 businesses.   

Hubtel as an  eCommerce platform has been expanding in innovative ways focused on helping businesses of all sizes with tools to accept payments, engage customers and improve service delivery.   


In its biggest update since the company’s rebrand in May 2017,  Hubtel has released several features including an all-new inventory management system, with functionalities to manage both tangible products and digital services as well as generate notifications for stock movements and expiry.   


The latest updates also include insights for sales, customer visits/purchases, and employee management. The company also announced new interfaces for bulk SMS services on its new platform – with advanced options to schedule and automate messages for future delivery.  

The company since 2005 has delivered billions of business-critical SMS messages and pioneered mobile banking and online payments in Ghana. Its latest feature release includes a new ISO 8583 compatible banking system to assure proper accounting and hourly settlements of all payments. This has enabled retailers using Hubtel to gain full control over their transfer schedules. Payments received from retailers’ customers on Hubtel via bank card, QR, or mobile money can be transferred to any connected mobile wallet or bank account on daily, weekly, or monthly schedules. 


“In preparing towards regulation and increased capacity to manage higher merchant sales volumes, the company has since June 2018 embarked on a major overhaul of nearly all our systems. The overhaul has also included several improvements to user interfaces…” says Alex Bram, Chief  Executive Officer at Hubtel. 

The company also released two infomercials about the work it did towards the release of its new platform and how Hubtel’s product development teams worked with customers to create the latest features.  

A capstone to the event was the release of a new feature to allow the sale and distribution of commission-based digital services. This marks a fresh beginning for service providers to integrate their service for immediate distribution to all retailers and customers on Hubtel. Some services already integrated on Hubtel include airtime on all networks, Surfline, Busy, GHIPSS Instant Pay, and many other utility services.


“It’s really exciting that we can now provide our customers a comprehensive platform that allows them to attract customers, handle inventory, optimize sales, with integrated messaging, one-click online web store, and deliveries into one simple very inexpensive solution for all types of payment,” says Hans Nilsson, Board Chairman at  Hubtel. 


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