Hubtel’s Success Story Becomes the First from Ghana to Be Highlighted by Amazon Web Services 

March 6, 2024 | 3 minutes read

Hubtel’s success story of moving from struggling competitor to market leader has been featured on AWS’s official website as the first company from Ghana to join the ranks of AWS success stories. 

The case study, now prominently showcased on the AWS website, highlights Hubtel’s remarkable journey from an inflexible on-premises infrastructure to achieving unprecedented success on Amazon Web Services (AWS). Launched in 2005, Hubtel has since evolved into Ghana’s largest mobile payments platform, and the move to AWS has been a pivotal factor in this transformative growth. 

Key Achievements: 
Revenue Soars 20x, Infrastructure Costs Slashed: 
  • Hubtel’s strategic migration to AWS using Amazon EC2, Amazon RDS, and Amazon EKS resulted in a 20-times increase in annual revenue, catapulting from $3 million to an impressive $62 million. 
  • The company realized significant cost savings, slashing infrastructure costs by $1.5 million annually, demonstrating the efficiency and cost-effectiveness of AWS. 
From Struggling Competitor to Market Leader: 
  • Within just two years of migrating to AWS, Hubtel witnessed a fourfold increase in annual revenue, transitioning from $3 million to an astonishing $62 million. 
  • The move not only secured Hubtel’s position in the competitive mobile payments market but also showcased the strategic advantage gained by leveraging AWS’s cloud services. 
Performance Skyrockets, Focus Shifts to Innovation
  • Hubtel’s payments platform experienced a remarkable 100-times improvement in performance compared to its previous infrastructure, enhancing customer trust and allowing the technical team to focus on innovation. 
Hubtel’s Leadership Speaks: 

Alex Bram, CEO at Hubtel, expressed pride in the team’s accomplishment, stating, “We’ve become the biggest and most popular payment provider in Ghana, and that’s all down to using AWS.” Mr. Bram highlighted the collaborative effort and strategic utilization of AWS, which played a pivotal role in turning the business around. 

Francis Wilson, Head of Infrastructure at Hubtel, emphasized the necessity of the move to AWS, stating, “We finally accepted that to scale the way the business required, we needed a big change. That’s when we started looking at AWS.” 

Looking Towards the Future: 

Hubtel’s success story on AWS is not just a retrospective celebration; it’s a testament to the company’s commitment to continuous innovation. As the case study suggests, the next challenge for Hubtel is to build a data lake and leverage artificial intelligence (AI) technology to create business insights for further service development. 

Hubtel’s inclusion in AWS’s success stories marks a historic moment for Ghana’s tech ecosystem. This story celebrates the strategic prowess of Hubtel’s leadership, the dedication of its team, and the transformative power of AWS. As Hubtel looks towards the future, the company remains committed to pushing boundaries and staying at the forefront of technology. 

Read more of the Case Study here:  

Unlock a new level of convenience with the Hubtel app

Download The App
facebook linkedin twitter-x