Welcome to Hubtel Engineering: Innovating for Many Years and Beyond 

October 4, 2024 | 3 minutes read
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As we approach our 20th anniversary in May 2025, it’s an exciting time to reflect on Hubtel’s journey and look ahead to the future of engineering at our company. Hubtel has crafted a bold vision: ‘to be Africa’s most useful company,’ powering convenience for millions across the continent. Our mission—’to drive Africa forward by enabling everyone find and pay for everyday essentials’—continues to guide us daily. 

The Engineering Department: Building the Future Today 

At the heart of Hubtel’s success is a vibrant and ever-evolving engineering team. Our engineering department is not just about writing code; it’s about creating solutions that impact lives. As Head of Engineering, my goal is to foster a culture of innovation, “hyperproductivity,” and ownership among our team of over 100 talented engineers. 

Our engineers, though many are new to Hubtel, share a passion for problem-solving and a commitment to our mission. Together, we’re pushing boundaries with cutting-edge technologies—from .NET Core and React (and Vue) on the frontend to Apache NiFi in data engineering. Now, we’re infusing AI into our processes and products, exploring new possibilities in our dedicated AI lab. 

Our Objectives: Engineering Excellence with Purpose 

The objectives of the engineering department align with Hubtel’s broader vision. We ensure that we deliver services that are reliable, impactful, and always available. Here’s what we’re focused on: 

  • Innovation and Experimentation: Our newly-opened AI lab to experiment with emerging technologies and use cases that will shape the future of our product offerings. 
  • Talent Development: Establishing a strong hiring framework and fostering leadership within the team is essential. We believe in infusing fresh minds into our engineering community and supporting their growth through well-organized tooling and frameworks. 
  • Quality and Reliability: Our commitment is to produce services that are always available and reliable. We measure success by the confidence in the code we write and the performance of our deployed services in production. 
  • Empowering Engineers: We encourage our engineers to take ownership of their work and drive the vision and mission of Hubtel from their areas of responsibility. Through regular feedback, professional development opportunities, and a collaborative culture, we strive to keep our team engaged and motivated. 
  • Leveraging Data: Utilising data gathered from our users to drive informed decisions and improvements is at the core of our approach. 
An infographic of our innovation strategy
Celebrating Two Decades of Innovation and Looking Ahead 

As we celebrate two decades of transforming the digital landscape, the engineering team is more energized than ever. We’re not just building software; we’re crafting experiences that make life easier for businesses and individuals across Africa. The next chapter of Hubtel’s story is about reaching new heights—exploring opportunities, enhancing product offerings, and pushing the limits of what’s possible. 

Join Us on This Journey 

This blog will be a window into our world—a place where we share our challenges, triumphs, and insights. Whether you’re an engineer at Hubtel or a tech enthusiast curious about our work, we hope you find inspiration here.

An infographic of the structure of the blog, it's content, goals and audience

Welcome to the Hubtel Engineering Blog. Here’s to the next 20 years of innovation, collaboration, and impact! 

And, oh—this was certainly not written by an LLM 🙂

Authors
Augustine Gyawu Adjei
Head of Engineering

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