Why You Need SMS For Your Marketing Campaigns

April 11, 2016 | 3 minutes read

90 percent of text messages get read within 3 minutes of delivery according to one study from 2011.

Most of your customers have a mobile phone and studies show that about 98% keep their phones within an arm’s reach. This implies that, they are very likely to reach for it at the sound of a beep or at the blink of an LED light. Bulk SMS then offers constant access to your customers.

Why SMS Campaigns?

  1. SMS messaging is very popular.       Chances are that you have your phone next to you as you read this and will pick it up as soon as it beeps….and so will the 4 billion users worldwide.
  2. SMS Messaging is intimate. The people you engage in via your SMS campaigns will more often than not opt to receive messages from you, because they trust you. Whatever information you send via SMS is guaranteed to reach an audience genuinely interested in your message. Don’t forget to personalize your messages by including your customer’s name and using a unique Sender ID.
  3. SMS is flexible and responsive: When you’re launching a new product/service or business is slow, the fastest way to reach your customers is via SMS. You cut out the stress of using other mediums which may require more resources, making SMS Campaigns a more convenient choice in terms of pricing.
  4. Instant feedback: SMS is a convenient way to ask your customer for feedback on services provided. Their responses will inform how you do business in the future. Offering freebies or discounts? People love bargains and are bound to respond to SMS campaigns almost immediately.
  5. Less is more. In 160 characters, you can send your message across concisely and get your audience’s attention.

Convinced? Sign up at www.mytxtbox.com

Analyzing past campaigns is crucial to improving results in the future. SMSGH has added a new feature – Daily digests – on its messaging platform, MYtxtBOX. By introducing this, customers will receive daily and weekly reports on their account usage and balance notifications.

Importance of reports and balance notifications for Bulk SMS Campaigns

Every SMS you send out is important to you and your target market. Daily digests help account managers monitor and measure effectiveness of SMS Campaigns in the following ways:

  • Track results: Our delivery reports provide detailed information on the status of each message you send.
  • Have control of your account. Imagine that you have to send an urgent SMS broadcast to you customers, and log into your account and realize your account balance is too low. Receiving prompts when your account is low on messaging credits will avoid any such disappointments. Just as your bank account notifications are important to you, so should your bulk SMS account. Get notifications when your account reaches a threshold (set by you). Don’t wait till it is urgent to top up.
  • Plan your SMS Campaigns. Daily reports on your SMS campaigns will inform your decisions when planning your next SMS Campaign. For premium messaging, you are in a better position to determine which of your subscribers to target or put more marketing efforts into.

With these you can customize your approach to customer engagement and marketing for SMS subscriptions to drive productivity.

Don’t have an account? Visit www.mytxtbox.com and sign up

Source: Morgan Stanley

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