The eCommerce Boom
According to Bigcommerce, eCommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. From mobile shopping to online payment encryption and beyond, eCommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers.
Globally, eCommerce growth projections are on an upward trajectory:
What does this all mean for you as a business? Taking advantage of such an opportunity is the logical route to take here. Now you may be wondering why the attribution to Instagram?
Instagram has an estimated 1 billion monthly active users, according to Statista. As a business, establishing a strong social media presence is not only a smart move, but a wise business decision. Most consumers now prefer to establish relationships with their favorite brands via social media. This is a good time to get active on Instagram. Images speak louder than words. Combine both and you have something going!
The Instagram Link “Curse”
Instagram has one caveat however: You can only post links (active links) on your profile. And you are allowed just one link. Placing links in your captions doesn’t cut it here: they make it visible as a normal text and not formatted for clicks. What this means is that you get one CTA on your profile. Have you ever seen a brand using this in the caption: “Click on link in bio”? Yep. That’s the one.
How do you make good use of this real estate? You may have to use your website link here. But what if you only have social media accounts and not a website? What if you don’t have the budget to afford a web designer?
What you can do is to have one unique link that sends your customers to a page that lists all your products/services. This is where the Hubtel Webstore comes in. You get a unique link like hubtel.com/kny where customers can easily view and shop from your business. Plus it’s free. You don’t need a web developer to work on this. It’s your own special eCommerce platform to help you extend the reach of your business. Plus it comes as a bonus when you sign up for a Hubtel account.
Next Steps – How To Use Your Webstore
- Visit your instagram account. Go to profile > Edit Profile.
- Insert your new webstore link as your website link on your instagram account.
- You can then refer your followers to always check the link in your bio.
- Educate followers in your posts on how your webstore works. Make them understand that they can purchase items from you using your webstore, and have it delivered to them almost instantly.
Your Own Webstore
Need a free webstore for your business? Visit the registration page or simply dial *713#. Everything can be done in a day for you so you can start selling from anywhere (especially online). Happy selling.
Numbers Don’t Lie
The following stats on social media usage should interest you. As a business, you want to be where the action is. Your potential clients/customers are all on social media.
Social Media Statistics (brandwatch.com)
- For context, as of November 2018, the total worldwide population is 7.6 billion
- The Internet has 4.2 billion users
- There are 3.03 billion active social media users
- On average, people have 5.54 social media accounts
- The average daily time spent on social is 116 minutes a day
- 91% of retail brands use 2 or more social media channels
- 81% of all small and medium businesses use some kind of social platform
- Internet users have an average of 7.6 social media accounts
- Social media users grew by 121 million between Q2 2017 and Q3 2017.
- That works out for a new social media user every 15 seconds.
- Facebook Messenger and Whatsapp handle 60 billion messages a day
Facebook topped the list of most used social media platform (obviously). With this in mind, the next question is: how do I tap into this goldmine?
The Tools For Selling
If you already have business accounts on Facebook and Instagram, you’re halfway through. The next thing is driving traffic to these accounts. Once your followers know where to go from your account, that’s a big start. On Instagram, you only get one link on your profile, and you have to make this count. What if you don’t have a website? Selling online is the new shopping experience your customers want (and actually use). Having an online presence is a sure way to tap into this massive number of users sprawling the internet every day for things to shop.
On Facebook, you can always include links to your website in your post captions. The same goes for Twitter. The tricky one here is Instagram. In a later post, we’ll have a look at how to maximize your Instagram for good conversions (Remember, you only get one link).
Selling on Instagram becomes relatively easy when you have a CTA for your customers to use, once they show interest. The one link Instagram provides should be used to its maximum. Imagine having all your products on one platform where everyone can access and shop from.
When you sign up for your business on Hubtel, you get a unique webstore (free eCommerce platform) where your customers can shop from you anytime anywhere. Plus it comes with delivery options. So all you need to do is just stock up. We’ll handle the delivery for you. Sounds interesting?
How To Get Yours
Visit the registration page or simply dial *713#. Everything can be done in a day for you so you can start selling from anywhere (especially online).