Customer Service As Software

June 15, 2017 | 2 minutes read
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Last month, a logo I designed 12 years ago was retired.

I made a better one, then joined the company I made it for. I was fascinated by one thing.

They wanted to offer customer service as software to spur entrepreneurship, drive development and raise service quality standards across Africa.

I couldn’t resist.

To have that size impact we would have to enable customer-facing businesses to scale their customer service delivery at very low cost while maintaining optimal control and in one of the toughest places in the world to do business. Either that’s noble genius or absurd ambition. Either way, I wanted in.

Even the smallest of businesses in advanced countries can and often do offer a high level of professional and endearing service. Across Africa, many small to mid-size businesses have yet to feel the urgency to improve the customer service they offer. Service is often not seen as mission-critical for fast growth.

I’m a big believer in companies with a massive transformative purpose, like a company that wants to organize the world’s information. (Google)

It took a while but we found a way to better explain our vision.

“We believe Africa will be a better place when businesses make their customers happy.”

A statement so simple and obvious you could easily overlook the innovation and scale it would take to begin to have any such impact.

Today’s technologies can enable the free exchange of information for almost frictionless decision-making.

So, why not a company that gives any size business in Africa direct access to its entire market and the best tools to serve every single customer equally well. That’s just about crazy enough to work.

David Coleman
David Coleman is Chief Marketing Officer at Hubtel. He loves to read, hang out with his sons, and swim a few laps every weekend.

A Brave New Age For Businesses

June 15, 2017 | 2 minutes read
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On the 21st of December 2015, I got a notification on LinkedIn from one of the directors of a certain company. In his email he stated “We are one of Africa’s leading mobile value added services companies with operations in Ghana, Kenya, Cameroon, and Nigeria. We’re looking to expand our product offering to include some mobile applications. I’ve been looking at your profile and have realized that you would be a good fit for our team”.

I don’t remember exactly where I was or what I was doing when I got this message but boy, was I thrilled! Anyway, I went for what would be a life changing interview and I got in. What followed, is history.

Last month, this same company rebranded from SMSGH to Hubtel Limited with an audacious tagline – Rethink Customer Service – to help serve our customers better and deliver suitable tailor-fit solutions for all businesses.

In an ideal world, every business should know their customers enough to be able to deliver quality and convenience when it comes to service delivery. The interaction between businesses and customers should be seamless and pleasant.

The journey for most businesses is tough, and we at Hubtel understand this. We believe customers are the lifeline of every business and being able to harness that information is key to survival. Visit our website to get more information.

I’m grateful for the opportunity and privilege to work with such an amazing team of great minds.

We are here to stay, change lives and promote growth for businesses.


Benjamin J. T Sackey.
Benjamin is a Product Designer (UX) at Hubtel. Together with his team, they build payment solutions for businesses. He spends time honing his swimming skills or playing table tennis when he’s not behind his Mac.

Hubtel Hosts Ministry of Information

June 7, 2017 | 1 minute read
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A five-man delegation from the Ministry of Information led by Deputy Minister, Kojo Oppong Nkrumah on Tuesday, June 6, 2017, paid a courtesy visit to the Hubtel Offices.

The visit was in part to congratulate Hubtel on its business growth and to officially commence engagement on ways to enhance efforts at growing more technology entrepreneurs.

Key among the discussions was how to drive national development by encouraging the use of engagement tools between public and government agencies and private institutions.

CEO of Hubtel, Alexander Adjei Bram later took the team on a tour of the office.

See highlights from the visit below:

Mr. Kojo Oppong Nkrumah interacting with Hubtel Staff
CEO of Hubtel, Alex Bram giving the Deputy Minister of Information a tour of the office
Ongoing discussions with Hubtel and the delegation from the Ministry of Information