Hubtel rakes in 18 nominations at Ghana Fintech Awards ’23 

January 17, 2024 | 2 minutes read

Hubtel, Ghana’s leading payment and quick commerce company, is proud to announce multiple nominations across various categories in the upcoming Ghana Fintech Awards 2023, scheduled to be held on 9th March 2024 at the Labadi Beach Hotel. These nominations not only reflect our commitment to excellence but also highlight our significant impact on the fintech landscape in Ghana. 

Categories for Nominations  

Hubtel’s outstanding contributions have earned us 18 nominations in several key categories at the Ghana Fintech Awards 2023, with 14 organization awards and 4 individual awards for the leadership team, recognizing their outstanding contributions to the Ghana fintech industry and unwavering dedication to driving innovation. 

Organization Awards 
  • Fintech and Bank Partnership of the Year –– Hubtel & OmniBSIC (PT5)  
  • Fintech and Bank Partnership of the Year – Hubtel & ABSA (PT6)  
  • Fintech and Non-Bank Partnership of the Year – Hubtel & ECG (NP5)  
  • Insuretech / Pentech of the Year – Hubtel Insurance (HI)  
  • IT/Tech Firm of the Year – Hubtel (TF4)   
  • Leading Payments Technologies Service Provider – Hubtel (LP5)  
  • Leading Fintech Solutions Provider – Hubtel (LF6)  
  • Fintech Platform of the Year – Hubtel (FP6)  
  • Fintech Innovation of the Year – Hubtel (N4)  
  • UI/UX Fintech Company of the Year – Hubtel (UX6)   
  • E-Commerce Solution of the Year – Hubtel (ES5)  
  • Compliant Fintech Company of the Year – Hubtel (CF5)   
  • Fintech for Financial Inclusion Firm of the Year – Hubtel (FF2)  
  • Fintech Company of the Year – Hubtel (FC9)  
Individual Awards 
  • Fintech Personality of the Year (Male) – Alex Bram (A1)   
  • Fintech Personality of the Year (Male) – Ernest Apenteng (A5)   
  • Fintech Personality of the Year (Female) – Elsie Bram (F1)  
  • Fintech CTO/CIO of the Year – Patrick Asare Frimpong (C3) 
Voting process 

Join us on this exciting journey by casting your vote!  

To support Hubtel, simply dial *711*80# on all networks, input the respective code for each nomination, be it Hubtel’s or the individual nomination code, and follow the prompt. You can vote as many times as you wish. 

Voting closes on Sunday, 18th February 2024.  

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Hubtel Rings in 2024 with Record Growth, Tech Ambitions, and Unwavering Spirit 

January 3, 2024 | 3 minutes read

2023 wasn’t just another year at Hubtel; it was a roaring symphony of growth, resilience, and shared triumph. As we enter 2024, it’s time to reflect on the incredible journey we’ve taken together and the horizon that stretches before us, teeming with exciting possibilities. 

Our CEO, Alex Bram, perfectly captured the essence of this year in his heartfelt message to the entire Hubtel family: 

Dear Everyone, 
2023 will be fondly remembered as a year filled with remarkable achievements and inspiring resilience. 
Together, we’ve nearly tripled our staff strength, growing from about 200 at the beginning of the year to a vibrant team of almost 600. This incredible talent surge not only speaks volumes about our company’s magnetism and the opportunities we offer. But more importantly, is also a testament to the strength of our leadership culture and its capacity to do more. 
And what a year it has been for growth! We didn’t just add numbers, we shattered records. We safely and securely processed nearly GHS 160 billion worth of transactions and transfers, a staggering achievement that solidifies our position as the leading payment services provider in Ghana. This success belongs to every single one of you, whether you were directly involved in processing or securing transactions, building products, directly serving our customers on the frontlines, or ensuring our systems thrived under such immense pressure. 
Beyond these impressive numbers, what truly inspires me is the unwavering spirit that has shone through every challenge we face. From integrating such a large number of new team members to navigating unknown new technologies, we faced every obstacle head-on, adapting, innovating, failing, falling, rising, and always pushing the boundaries of what’s possible. 
As we move into 2024, I’m filled with an unyielding optimism for the future. We have a solid foundation of talent, expertise, and achievements, and our market is ripe with possibilities. We will continue to invest in ourselves, empowering each other to learn, grow, and lead. We will also unleash the power of emerging technologies such as AI, ML, and big data systems to create even more impactful services that can improve lifestyles and drive Ghana forward.  
And above all, we will hold onto that Hubtel spirit of collaboration, and that unwavering determination to confront the truth, seek what is possible, and obsessively improve. This makes us who we are. 
Thank you once again for an incredible year. I am honored to be a part of what we are doing for our communities, our country, and for Africa.  
May 2024 be a year of even greater success, filled with personal and professional triumphs. Let’s raise a toast to the future, and continue to build the Hubtel legacy together! 
Happy New Year! 

Beyond Alex’s words, the entire staff at Hubtel is also upbeat about the company’s prospects in 2024 and the commitment towards greater success, personal and professional triumphs, and the ongoing pursuit of building the Hubtel legacy beats ever so louder. 

Happy New Year! 

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Alex Bram Named Among Top 50 Digital Economy Leaders 

December 13, 2023 | 2 minutes read

Hubtel’s CEO, Alex Bram, has been named among the top 50 digital economy leaders at the 8th Africa Digital Economy Awards (ADEA), held on 10th November 2023 in Nairobi, Kenya. This award recognizes him as one of Africa’s digital champions and innovators across multiple areas whose contributions have significantly impacted the digital growth and security of the African economy.  

Alex leads Hubtel’s vision of building a platform where everyone can find, pay, and easily partake in the digital economy. His visionary leadership and the collective efforts of everyone at Hubtel have made the company Ghana’s leading payments, quick commerce, and messaging technology company. As CEO of Hubtel, Alex has successfully scaled and pivoted the business through several stages. Alex led the team at Hubtel in its pivotal role in partnering with the Electricity Company of Ghana (ECG) to plug payment processing leakages and grew monthly revenues by nearly 100% to GHS1.2 billion.  

Distinguished men and women driving Africa’s digital journey 

As we applaud his achievements, we also acknowledge the collective impact of distinguished leaders in shaping the digital narrative of Africa.  
Sharing the spotlight are other distinguished leaders in the digital economy, including Mr. Selorm Adadevoh (CEO of MTN Ghana), Mr. Shameel Joosub (CEO of Vodacom Group), Mr. Olugbenga Agboola (CEO of Flutterwave), Mr. Tayo Oviosu (CEO of Paga Group Ltd), Mr. Akshay Grover (Group CEO of Cellulant), Ms. Phyllis Migwi (Country General Manager of Microsoft Kenya), Mr. Abbad Reda (CEO of MTN Zambia), Ms. Lillian Barnard (President of Microsoft Africa), Mr. Ralph Mupita (President & CEO of MTN Group), Mr. Mitchell Elegbe (CEO of Interswitch Group), and other exceptional individuals driving Africa’s digitalization journey across various economies. 

Each esteemed individual among the top 50 digital economy leaders at the 8th Africa Digital Economy Awards (ADEA) has demonstrated exceptional expertise in leveraging technology to drive economic growth, foster inclusion, and enhance the overall digital experience of the African continent.  

About Africa Digital Economy Awards 

The African Digital Economy Awards (ADEA) is a Pan-African award that celebrates, recognizes, and honors the pioneers and frontrunners who play a pivotal role advancing in Africa’s Digital Excellence and future.

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Features on the Hubtel app you will find useful

September 18, 2023 | 2 minutes read

If you are a frequent Hubtel app user, we know convenience is your thing. We get it; that’s why we designed our app to keep things simple and hassle-free. We have some useful features up our sleeves that you may or may not have an idea about. Keep still; some may blow your mind. 

Order tracking 

We get it. Sometimes you just can’t keep calm after placing an order. You want to be sure your food is on its way. With our order tracking system, you get to know the status of your order. You’ll receive updates from the moment we pick up your order until it arrives at your doorstep.

Delivery codes 

There is nothing more frustrating than having high hopes for a meal and receiving the wrong order. Nope, not in our books. Our delivery codes feature ensures that you receive the right item from the right person. It’s simple. When the delivery rider arrives, they’ll request a code sent to your Hubtel app and via SMS. You’ll confirm that you’re receiving exactly what you ordered.

Scheduled orders 

Do you perceive your day is going to be super packed? Here’s some good news for you! You can schedule your lunch in advance and get it delivered at the given time. So, you know what? Leave the trouble of getting your lunch on a busy day to us and have all the time and peace of mind to tackle what needs to be done. Sounds good? This feature is not limited to lunches alone. You can schedule your breakfast, dinner, everyday essentials and even medications to be delivered to you just at the time you want them.  

Favorite transactions 

It’s hard enough to memorize telephone numbers, not to mention account numbers. We promised you a convenient transaction, and that’s exactly how you will have it. With our smart favorite feature, you can save your most frequent transactions, such as airtime, data, bills, mobile money, and bank accounts. This makes all your future transactions easier and quicker.  

If you already knew about the features we mentioned, congratulations! You are a Hub-star. But if you are new and have yet to experience the convenient life with Hubtel, now is the time. Let’s go! 

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A new way to pay 

May 9, 2024| 2 minutes read

The Best Easter Yet

March 28, 2024| 2 minutes read

Hubtel Merchant Portal: A Refreshed New Look

August 6, 2023 | 3 minutes read

We’ve refreshed how you access your merchant portal on Hubtel, and in the process fixed a few minor concerns, as part of our commitment and focus on serving you better.

These changes highlight key services you use for your daily activities; PaymentSMS, and Customer Insights.

Here’s What’s New Under Payments!

You can now create and share invoices as links to your customers and receive payments at any time.

Track all invoices created on each branch of your business with their corresponding statuses.

Links can be generated and sent as Simple Payment Requests, Full Invoices, or Automated Debits.

Scheduled Payments

You can now view a log of all recurring payments and cancel upon your customers’ requests.

Here’s What’s Changed

Details of your sales activities are now captured as Transactions.

Extra income earned from reselling programmable services is also captured as Commissions.

Both your Transactions and Commissions are under Payments. This means you will now have to tap on Payments to view your Transactions (sales) and Commissions.

Customer Insights

The newly designed interface provides access to valuable customer information that can help you learn more about your customers.


You can now initiate and complete transfers from “Transfer from Deposits”.

“Pay Employees and Suppliers” has been updated with a new look.

You can make payments in bulk using “Send from Excel“ and approve your transactions using “Approvals”.

A Simplified and User- friendly Dashboard

Your business dashboard has been modified to provide a more intuitive, real-time overview of your business activities.


Sending, scheduling, and viewing reports in real-time has never been easier with our Direct Gateway Messaging Service.

Managing your Statements, Cash Outflows, and Deposits

Your business’s settlement accounts can now be accessed under “Deposit accounts.“

Additionally, you can view statements of your transactions under “Settlement Statements.“

“Cash out flows” allows you to view and download a list of all your payouts and outflows.

Managing Your Account 

“Manage Business” is now Overview where you see all your business details.

You can now assign two super administrators to approve payments on behalf of the business account owner under Employee Permissions.

Set up your bank or mobile money account details under Transfer and Settlement.

Manage the branches of your business from the “Branches” section.

Your USSD codes can still be accessed under the USSD page.

Introducing your Account Settings

Threshold notifications are now sent to you when you reach your API SMS and Prepaid account limits.

You can also monitor your employees’ actions through the Audit Logs.

The Error Logs provide insights as your SMS messages are processed for delivery.

With Automated Reports, you can now schedule when to receive your payment and SMS reports, eliminating the need for manual downloads.

Access all downloads initiated from the portal or automatically from the Downloads page.

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A new way to pay 

May 9, 2024| 2 minutes read

The Best Easter Yet

March 28, 2024| 2 minutes read

Hubtel @ 18: Achieving Success on the Wheels of Failure 

May 15, 2023 | 7 minutes read

Hubtel, Ghana’s first full-feature quick commerce platform, is celebrating its 18th anniversary as a trailblazing, wholly-managed Ghanaian tech company. From its inception in 2005 as SMSGH, the company has undergone a remarkable transformation, evolving from being the primary SMS solution-based messaging business to a fully licensed payment and digital transformation services provider. Upon reflection, a lot has been achieved over the past 18 years, however, it is the company’s ability to embrace and overcome failure that has been crucial to its growth and success. 

The Hubtel Story  

In 2005, two bright and ambitious undergraduates from the Kwame Nkrumah University of Science and Technology, Alex Bram and Ernest Apenteng, set out to revolutionize how businesses connect with their customers through SMS messaging. Thus, SMSGH was born. Armed with an entrepreneurial inquisitiveness that was strange for Chemistry and Biological Sciences majors at the time, Bram and Apenteng faced challenge after challenge along the way to achieving success. As secondary school students, the duo ventured into various business endeavors such as magazine production, facility management, and event management. While some of these initiatives saw a modest level of success, most were unable to withstand the test of time. Nevertheless, these experiences served as a wellspring of knowledge for the young entrepreneurs.  

Driven by their vision to establish a successful company, that not only provides employment opportunities but also delivers innovation, value, and impact to society, Bram and Apenteng poured their hearts into SMSGH. Five months after launching, the company recorded its first sale, and within three months, it had secured contracts with leading firms in Ghana worth approximately USD 6,000. 

By 2007, SMSGH had already launched one of Africa’s first online SMS messaging portals and transactional alert systems for banks in Ghana. The company’s revenue grew to an impressive USD 1 million by the end of the 2007 financial year. In 2011, SMSGH solidified its position as Ghana’s largest messaging services provider after introducing a micro-billing platform that processed payments via subscriber airtime balances. In recognition of their ground-breaking achievements, Forbes Africa Magazine named SMSGH one of the Top 20 Technology Start-Ups in 2012. 

SMSGH to Hubtel

By 2013, SMSGH had already established itself as a thriving company. The following year, investor interest in the business soared, resulting in numerous offers of investment. However, the team made a bold decision to turn down these offers, committed to maintaining the company’s Ghanaian roots. 

SMSGH’s first financial year, 2007, was a remarkable success, all things considered.  Good times continued to roll and between 2010 and 2011, the company saw a staggering 230% increase in revenue, with annual growth rates of over 100%. However, in 2013 and 2014, the growth rate slowed to about 30%, and by 2014-2015, it had further declined to 20%. This served as a signal that it was time to pivot the company in a new direction. 

In search of the new direction, the visionary leaders joined The Stanford Seed Business Transformation program in 2016. The program’s goal was to transition the company from a primarily ‘messaging-focused’ business to one that prioritized payment and customer services. The result was the launch of the Hubtel brand and its flagship product, the Hubtel mobile application on May 12, 2017. On the back of the launch of the Hubtel app, what would become Ghana’s first super-app, the company began operations as a Payment Services Provider (Enhanced) following the receipt of approval from the Bank of Ghana in 2019. 

The willingness to change and adapt, resulting in the transformation of Hubtel from a messaging-focused business to a digital transformation services provider is a testament to the company’s unwavering commitment to growth, innovation, and excellence.  

The Hubtel App  

In the fast-paced world of technology, success is often accompanied or preceded by failure. This was certainly the case for Bram, Apenteng, and Hubtel. Before the launch of the Hubtel app, in 2012, the company launched MPower Payments, a complete end-to-end online and mobile payment transactions solution that will enable consumers and merchants to send, spend, and receive payments. MPower introduced the MPower Mobile Point of Sale application which allowed businesses to accept various forms of cashless payments. However, it did not achieve the desired level of success. 

Hubtel faced similar challenges when it first launched the Hubtel app in 2017. The goal was to connect customers and businesses through the app and enhance and make the commercial experience more convenient and simpler.  This goal was not achieved during its initial launch. Post-launch, the Hubtel app faced numerous hiccups, system failures, and product defects. These issues ultimately led to a less than lukewarm response from the general public.  Convinced they were on the cusp of something special, the  Hubtel team persevered and launched a new drive to rebuild the Hubtel app and its accompanying platform. Within five months, the company relaunched a fully functional and refreshed product.  

Backed by innovatively discerning leaders, a focused management team, and a young and tireless workforce, things began, once again, to look up for Hubtel and in 2019, Hubtel received approval from the Bank of Ghana to operate as a Payment Services Provider (Enhanced). By 2021, Hubtel was processing nearly 8.3% of all successful mobile money payments in Ghana, according to data from the Bank of Ghana and the Ghana Interbank Payment & Settlement Systems. 

At the beginning of 2023, the company celebrated a significant milestone of over 500,000 app downloads on Google Playstore alone.   

Growth and Achievement  

Hubtel has achieved remarkable success since its rebranding in 2017. The company received a full license to operate as an Enhanced Payment Services Provider in 2022, and by the end of that year, it had become Ghana’s largest fintech company in terms of transaction turnover and revenue. 

Hubtel has, like its reputation, experienced a significant increase in staff numbers, growing from 60+ employees at the time of the rebrand in 2017 to a robust team of over 270 employees across eight cities in Ghana. Every department has grown by more than 100% in the past six years. 

This extraordinary growth is a testament to the dedication and hard work of the team at Hubtel. They have been the backbone of the company, driving its success and ensuring that goals and objectives are met. The company values and recognizes each employee’s unique contributions to its collective effort. As the company continues to blaze new trails in the technology and financial industries, it remains a shining example of what can be achieved through hard work, dedication, and a willingness to pivot in the face of changing market dynamics. The creation, and wide use of the innovative Hubtel ‘super-app’ and platform that connects users to everyday services and local retailers is a manifestation of this. 

The Next 18  

Hubtel’s 18th anniversary is not just a milestone for the company but also a testament to the power of embracing failure.  

“As a company, we have always maintained a startup mentality, constantly learning, trying new things, and embracing failure as a means of driving innovation. We are dedicated to leading the way in Africa’s digital future, with a clear vision to become the most useful company on the continent by providing a platform that enables easy access and participation in the digital economy for everyone”, Alex Bram said.  

“Never be afraid to jump at the sun, you will never reach it, but your feet will leave the ground”, this African Proverb was quoted by Alex Bram in his speech during the launch of Hubtel in 2017. Hubtel’s journey, or jump if you will, is a story of passion, resilience, adaptability, and a willingness to learn from setbacks. As Hubtel continues to expand and innovate, it remains committed to its mission of driving Africa forward by enabling everyone to find and pay for everyday essentials and keeping its feet firmly off the ground.  

Congratulations to Hubtel, the staff and management, and its founders, Alex Bram, and Ernest Apenteng, on this remarkable milestone. Here’s to another 18 years of embracing failure and utilizing lessons learned to spur on innovation and growth.   


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Hubtel’s Satellite Offices: Transforming the Way We Work

April 26, 2023 | 2 minutes read

In today’s rapidly changing work environment, the traditional office setup is becoming less common. Employees today are seeking workspaces that are dynamic, personalized, and cater to their unique needs and preferences.  

At Hubtel, we recognize the importance of a well–designed and functional office experience that meets the demands of this new era. To that end, we have opened three new satellite offices located in A&C Mall, Tema TDC Mall, and West Hills Mall to offer a cutting-edge in-office experience that challenges the conventional thinking about what a workspace should be.

“Running a tech company in Accra presents many challenges,” said Alex Bram CEO of Hubtel. “The daily commute through traffic, deciding what to wear, and making countless decisions before even arriving at work. To address this, we decided to create these satellite offices closer to our team members, leveraging modern technology and good internet connectivity to stay connected and collaboratively productive.  Our aim is to remain attuned to our team’s needs and make significant yet small changes as we pivot along the way”.  

Hubtel’s satellite offices are designed for modern employees, focusing on hyperconnectivity and stunning aesthetics. With hyperconnectivity, the satellite offices provide seamless access to high-speed internet and other communication technologies like video conferencing tools. This ensures that Hubtel employees are productive and stay connected with their colleagues at home or in the office. In addition to hyperconnectivity, we design the aesthetics of our satellite offices to inspire creativity and productivity.

Hubtel Satellite Offices

At Hubtel, we believe that a well-designed office space can have a significant impact on employee satisfaction and efficiency. That’s why we have invested in stunning design elements that create a vibrant and inspiring work environment.  

“We are excited to announce the opening of our new satellite offices”, said Cornelis Rouloph Otoo, Head of Legal and Corporate Affairs at Hubtel. “These offices are to provide a conducive environment where our team members can work collaboratively towards achieving our collective goals. Our customers, he noted, may continue to reach us through our dedicated and responsive User Care team. They are always available to provide support and respond to queries”.

Hubtel satellite offices in major cities like Accra and Tema are revolutionizing the in-office/hybrid experience. This provides a dynamic and personalized workspace that challenges conventional thinking about what a workspace should be.

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Central Bank of Eswatini Visits Hubtel for Peer-to-Peer Learning

April 26, 2023 | 3 minutes read

On Thursday, February 23, 2023, Hubtel had the honor of hosting a delegation from the Central Bank of Eswatini. The visit aimed to explore the fintech ecosystem in Ghana and how Hubtel, has supported financial inclusion in the country. 

From February 21 to 23, 2023, the Central Bank of Eswatini (CBE) visited the Bank of Ghana and other key players in the fintech landscape for peer-to-peer learning. Hubtel, one of the key enablers in the fintech space, was handpicked for a visit. 

The delegation from the Central Bank of Eswatini and the Bank of Ghana were received by Hubtel’s General Manager, Mr. Ernest Apenteng, and other members of the management team. 

The visit began with a brief introduction, followed by a series of presentations on the background and history of Hubtel. The presentation also included an overview of the company’s mission, vision, and values, as well as its growth and achievements. 

The main session focused on Hubtel’s operations and products. Presentations covered different aspects of the company’s operations and products, including key products, services, and innovations. The Hubtel team also explained how their products and services are delivered to customers. 

The CBE team received presentations on an overview of the regulatory framework for the fintech sector in Ghana and an insight into Hubtel’s relationship with its regulators. In addition to the informative sessions, the CBE team also took a quick tour of Hubtel’s offices, which showcased the company’s work environment, culture, and technology. 

In addition to the visit from the Central Bank of Eswatini, Hubtel has also recently hosted a delegation from Regulatory Authority for Electronic Communications and Post Office (ARCEP), Benin led by Lawuratu Musah-Saaka, the Deputy Executive Secretary of the Postal and Courier Services Regulatory Commission, Ghana to engage them on the company’s product and quick commerce operations, specifically courier services. The visit aimed to share knowledge and experiences on how Hubtel has provided innovative and efficient courier services to its customers in Ghana.

Central Bank of Eswantini

The ARCEP delegation was particularly interested in understanding how Hubtel has been able to overcome challenges in the courier industry in Ghana and how the company has been able to deliver efficient and reliable services to its customers. The team from Hubtel provided valuable insights and shared best practices that have helped the company to overcome challenges and improve its services over time. 

It is worth noting that Hubtel hosting visits from regulatory officials of the Central Bank of Eswatini and officials from ARCEP, Benin within a month, lends to the testament of the company’s impact in Ghana’s fintech industry. Additionally, this emphasizes the importance of collaboration between fintech companies and regulators in promoting innovation and financial inclusion. 

Hubtel remains committed to working with regulators and other stakeholders to create a more inclusive and sustainable digital financial ecosystem in Ghana and beyond. As the fintech industry continues to evolve, it is important for companies and regulators to work together to create an environment that fosters innovation and growth. 

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Hubtel Commits to Developing Talent as It Collaborates With UG School of Engineering Sciences

February 23, 2023 | 2 minutes read

Hubtel, a leading technology company in Ghana, has demonstrated its commitment to developing top engineering talent in the country. The company recently honoured an invitation by the School of Engineering Sciences at the University of Ghana to attend proposal presentations of Final Year Projects for undergraduate students at the Department of Computer Engineering.  

As part of its mission to identify and groom top talent, Hubtel saw this as a unique opportunity to connect with the best and brightest engineering students in the country. By partnering with the University of Ghana, Hubtel aims to bridge the gap between academia and industry, providing students with practical experience and networking opportunities while also identifying top talent for its Engineering Department. This proposed partnership is also timely for the School of Engineering Sciences which celebrates its 20th anniversary this year.  

“We believe that investing in top engineering talent is critical to our success as a company,” said Augustine Adjei, Head of Engineering at Hubtel. “By partnering with the University of Ghana, we can scout and develop the best and brightest young engineers in the country, and provide them with the skills and resources they need to thrive in the industry.” 

In addition to attending the proposal presentations, Hubtel is also in talks to sponsor a portion of the graduation awards for the School of Engineering Sciences, including the best project work. This demonstrates the company’s commitment to supporting academic excellence and promoting innovation in the engineering field. 

As a progressive company, Hubtel is dedicated to staying at the forefront of technological innovation in Ghana and beyond. By investing in top engineering talent, the company is positioning itself as a leader in the industry.  

The proposed partnership between Hubtel and the University of Ghana’s School of Engineering Sciences highlights the importance of collaboration between academia and industry. By working together, companies like Hubtel can offer young engineering talents the needed opportunity to grow in the field, while also contributing to the development of the engineering field in the country.  

Hubtel’s commitment to developing top engineering talent in Ghana is unwavering, and in the coming months, the company will be expanding its efforts to other universities in the country. 

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Hubtel Wins Big at the Ghana Fintech Awards ’22

February 1, 2023 | 4 minutes read

Kokomlemle, Accra –– January, 2022: Hubtel, Ghana’s leading payments, quick commerce, and messaging technology company, was the big winner at the just–ended Ghana Fintech Awards which took place on January 27, 2022 at the Labadi Beach Hotel.

Hubtel picked up five awards­­––the most by any company on the night of the awards, including the coveted “Fintech Company of the Year” award. The awards won by Hubtel as a company were:

  • IT/Tech Firm of the Year
  • Fintech Platform of the Year
  • Fintech Company of the Year
  • UI/UX Fintech Company of the Year
  • Leading Payments Technologies Service Provider of the Year

Hubtel’s innovative solutions and commitment to providing user-friendly platforms have been recognized and celebrated by the industry. The awards won by Hubtel serve as a testament to the company’s dedication to driving innovation and promoting financial inclusion in Ghana. 

In addition to these awards, the night also saw Elsie Bram, the Head of Quick Commerce at Hubtel, win the “Female Fintech Personality of the Year” award that recognizes the achievements of women in the fintech industry.

Elsie has played a pivotal role in the success, development and growth of Hubtel’s “quick commerce” operations which are currently available in Kumasi, Cape Coast, Takoradi, Koforidua, Tamale, Ho, Accra and Tema. She joined the company in 2007 as the Mobile Campaigns Manager, responsible for the Premium SMS content services. Under her leadership, Hubtel became one of the top three content providers in Ghana. Throughout her time with Hubtel, she has held several prominent positions, such as Country Marketing Manager and Head of Customer Support.

“We are thrilled to have received these awards, it reflects the hard work and dedication of our entire team,” said Elsie Bram. “Being recognized by the industry is a great honor and we will continue to strive for excellence in driving innovation in the financial technology sector in Ghana” she added. 

Augustine Adjei, Head of Engineering, and Nana Owusu Marfo, Head of User Experience & Marketing, also expressed their joy at the recognition of their contributions to the platform and user experiences on Hubtel as Hubtel received the Fintech Platform of the Year and UI/UX Fintech Company of the Year awards, respectively. Their work has been instrumental in delivering user-friendly platforms that have been widely celebrated by the industry.

Augustine, on behalf of management of Hubtel congratulated the other winners of the night on their well-deserved recognition.

“We would also like to extend our congratulations to all the other award winners of the night. Your contributions to the growth and success of the fintech industry in Ghana are deeply valued and we are proud to be a part of this thriving community”, he said. 

Arkel Consult and Management Services organized the awards ceremony to acknowledge and celebrate those who have played a significant role in driving last mile solutions, promoting Ghana’s competitive advantage in the FinTech space, and working towards building a resilient and inclusive financial system for economic growth. The Ghana FinTech Awards serves as a platform to recognize and appreciate the efforts of those working towards the development of Ghana’s FinTech industry.

About Hubtel

Hubtel is Ghana’s leading payments, quick commerce, and messaging technology company. The company provides innovative solutions that make it easy for businesses and individuals to make and receive payments, buy and sell goods and services, and communicate with one another.

The Hubtel App is Ghana’s first full-feature quick commerce platform, connecting retailers and service providers to customers. It is a simple way to find and pay for everyday essentials nearby. 

Hubtel operates with a full license of the Bank of Ghana as a Payment Service Provider (Enhanced) and was recommended for a national award for its role in the digitization of Government of Ghana payment services through the Ghana.GOV payment platform.  

The Hubtel mobile app is available for AndroidiOS, and Huawei phones. Users can also go to

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Hubtel Extends Operations to Tamale, the Northern Region of Ghana.

December 6, 2022 | 4 minutes read

Kokomlemle, Accra –– December 2022: The leading name in quick commerce, messaging, and payments in Ghana, Hubtel, has spread its tentacles to the Northern Region of Ghana. 

Hubtel has doubled down on efforts to take digital inclusion to every corner of the nation. Earlier this year, the company launched operations in Cape Coast and followed it up with a community engagement launch in the flower city––Koforidua. This was after it successfully launched in Takoradi a year prior. By this announcement, Tamale has become the 7th operational city of Hubtel across Ghana. 

According to Population Stat, Tamale has a population total of 701,000, a growth projected to reach almost a million in 2026. The introduction of Hubtel in Tamale will enhance the city’s digital commerce by offering flexible, seamless, and convenient digital transactions through its platform. Natives of the city can now find and pay for everyday essentials with ease. In addition to offering an all-inclusive platform for customers to find and pay for everyday essentials from nearby vendors and retailers, Hubtel is also providing a seamless retailer-customer engagement, making it easier for both parties to connect.

On launching in Tamale and what it means to the company, Head of Commercial and New Markets, Gershon Akoto, in an interview said; “Up until today, Hubtel users in Tamale have been able to send money and SMS. They were also able to pay for services like airtime, internet data, DSTv and GOTv. Today’s launch means they can even do more with the Hubtel App and website. Users can conveniently order for food, groceries and more on the Hubtel and receive it within minutes in the comfort of their homes or offices”.  

“Today’s float has helped us reach out to new customers and interact with potential partner retailers. Everyone has been very welcoming and we are very confident Hubtel will work with the people of Tamale for a long time to come”, he added.  

Mrs. Elsie Bram, the Head of E-commerce ats Hubtel, spoke about the launch and stated that the company’s goal is to make digital inclusion accessible to everyone. 

“Our vision as a company is to be Africa’s most useful company; building a platform that everyone can find, pay and easily partake in the digital economy”, Mrs. Bram said.  

“We want to be useful to both customers and retailers across Africa, and the only way to achieve that is by deliberately and strategically deploying our product and services to every part of Africa, starting from our homeland, Ghana. We recently overhauled our mobile application by redesigning the user experience, and among other useful features, adding a Health and Wellness feature where users have the option to order drugs from Pharmacies nearby. Hubtel wants to be your go-to app for everything you need to make life easier.”, she added.

Businesses can use Hubtel to take payments from any mobile money, Visa or MasterCard user, in addition to that, individuals can send money to any mobile money or bank account, order for food, groceries, and more and track to receive them in minutes, buy airtime, data and pay bills on Hubtel. 

About Hubtel 

Hubtel is Ghana’s first full-feature quick commerce platform, connecting retailers and service providers to customers. Hubtel operates with a full license of the Bank of Ghana as a Payment Service Provider (Enhanced) and was recommended for a national award for its role in the digitization of Government of Ghana payment services through the Ghana.GOV payment platform. 

The Hubtel App 

The Hubtel app is a simple way to find and pay for everyday essentials from nearby vendors and retailers. From airtime, jollof, shoes, money transfer, and bill payments. It also makes sending SMS and receiving payments from a large group of people much easier. 

Get the App 

The Hubtel mobile app is available for Android, iOS, and Huawei phones. Users can also visit

Unlock a new level of convenience with the Hubtel app

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Keeping a Healthy Company: Hubtel Sets the Stage with Medical Screening and Competitive Fun Game

August 23, 2022 | 4 minutes read

After a successful launch of the Hubtel Health Awareness month which was launched to encourage staff to be mindful of their health, management and staff of Hubtel continued the month-long observation with a health screening and fun games.

Staff members in Accra and Tema, thronged the Hubtel Office inside Kokomlemle, Accra on Friday, August 19, to get their vitals checked and for key tests to be conducted. As a tech company who has embraced remote work for staff, the Hubtel Office which normally sees a hand full of employees on a regular day, for the first time, in a long while, saw staff members troop in in their numbers to partake in the health screening exercise. A show of commitment to a great initiative by management.

The medical screening, which is also dedicated to departed colleagues, Naa Yaa Konadu Forson and Gilbert Nkansah, and dubbed, the Nana Yaa Konadu Forson Health Screening, included tests such as; eye screening, full blood count, kidney function test, liver function test, prostate cancer test (for male staff only), pap smear for cervical cancer (females only), electrocardiogram test, among others.

In a LinkedIn post to acknowledge the exercise, the Chief Executive Officer of the company proudly shared; “Glad we could start this; #NanaYaaKonaduForsonHealthCheckup. Every August we will turn our attention to our health and check to see if we are well. In loving memory of Gilbert Nkansah and Nana Yaa Konadu Forson. We dearly miss you”.

Speaking on the importance of the exercise, Head of Legal & Corporate Affairs, Cornelis Rouloph Otoo said, “The importance of employee health and wellbeing cannot be understated. We understand that having employees in a healthy state is as good for them as it is for the business. Management is proud to have started this, and we are committed to seeing it through, year after year”.  

The activities continued with competitive Fun Games on Saturday August 20, 2022, at the Aviation Social Centre.  

With four teams formed from the 11 departments of the company, competition was keen as each team was eager to secure some bragging rights till the next competition. I mean, who wants to be the subject of ridicule on Monday?  

The 4 participating teams (each representing a Hubtel colour) were:  

  • Team Yellow, made up of Major Accounts & User Experience 
  • Team Red; Engineering & Infrastructure & Products & User Care 
  • Team Teal; eCommerce & Commercial  
  • Team Blue; Internal Affairs & Finance & Corporate Affairs.  

Each team was aiming for a victory or two in at least one of the games; soccer, basketball, volleyball, sack race, table tennis, tug of fun, and lime & spoon – every activity was a pleasing sight to behold.  

The day’s session began with an aerobics session, followed by a 3-aside basketball tournament, tug of fun, other games, and ended with the highly anticipated interdepartmental football gala with Team Blue coming out on top as winners of the gala.  

Speaking to Mr. Henry Armah, Facilities Manager and chief coordinator of the day’s events, he said “Today, we have showed that as a company, we are united and have a great bond. As competitive as the games were, we showed love, unity, and respect, and above all, had the fun we all purposed and planned for. Today was a good day. I look forward to the next fun games”.  

Many were happy with the turn of events as everyone went home with smiles on their faces.  

One employee echoed the sentiments of many in the company’s WhatsApp page when he said “Man I Love Hubtel oh, we are changing the world, we solve great problems and we have a great culture…

Hubtel is a company with great culture and a management team that seeks to prioritize the wellbeing and growth of its staff, and the events from the weekend and the month of August are enough to say they are really setting the tone for an overall healthier lifestyle for staff. 

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